aae31ac3-ebd6-4663-aa21-b65778f0442e/marketing/2006-07-28T16:17:55.28Marketingtrue86736157-8068-4605-8394-71705ccd2188Book TemplateDefaultbook.xslt2f1811af-4948-4f3f-b157-c63fe31c63c1Default2007-02-15T15:11:40.69711-09-08 1717 GMTMarketing0c909654-d74e-40f1-a7f9-2383b89828441fab718d-334a-4718-ba71-a4817b84bcf7ImagePrimaryMovaf540b1e-dc2b-4c90-ba3d-2a5befc4b19cimages/assets/marketingops_605x57.pngtrueMarketing Opportunitiesmarketingops_605x57.png.png416052ca3dd8d-1add-460b-8f7c-093905ede060images/assets/marketingops_605x57_thumb.pngfalseMarketing Opportunitiesmarketingops_605x57_thumb.png{Width=605, Height=4.png710010ContentImagemarketingops_605x57Headline Marketing Opportunities marketingops_605x572006-07-28T16:30:27.88falsefalsefalsefalseff157260-b57b-4c97-b498-7ed8d72d640aImagePrimaryMovfff74570-ea13-4a14-ad50-17200af0fd9cimages/assets/marketing1_605x118.jpgtrueThousands of crowds gather to watch the Volvo Ocean Race fleet depart Cape Townmarketing1_605x118.jpg.jpg118605Oskar Kihlborgf1e35926-a39a-4506-b35f-1a51ef2ffc3aimages/assets/marketing1_605x118_thumb.jpgfalseThousands of crowds gather to watch the Volvo Ocean Race fleet depart Cape Townmarketing1_605x118_thumb.jpg{Width=605, Height=1.jpg20100Oskar Kihlborg10ContentImagemarketing1_605x118,Marketing 12007-01-17T00:06:00.333falsefalsefalsefalsee7653aa6-3614-4541-ad35-146c582ba3f2ImagePrimaryMovd6d3e41a-bbef-494a-bb35-288e125a871fimages/assets/marketing2_440x150.jpgtrueA road tunnel taking traffic to the Copacabana beach in Rio De Janerio, Brasil, is covered with a huge advertisement of Team ABN AMRO's participation in the Volvo Ocean Race 2005-06marketing2_440x150.jpg.jpg150440Oskar Kihlborg © Volvo Ocean Race 2005-0624fbeb8d-4a51-4e0c-b9fc-08f3603f57b4images/assets/marketing2_440x150_thumb.jpgfalseA road tunnel taking traffic to the Copacabana beach in Rio De Janerio, Brasil, is covered with a huge advertisement of Team ABN AMRO's participation in the Volvo Ocean Race 2005-06marketing2_440x150_thumb.jpg{Width=440, Height=1.jpg34100Oskar Kihlborg © Volvo Ocean Race 2005-0610ContentImagemarketing2_440x150,Marketing 22007-01-17T00:30:33.127falsefalsefalsefalsedd7d0e90-daa5-441c-b484-1e68ed4a7571Marketing Opportunities6f78b14f-48db-4cc0-8519-050df103c4caThere are a variety of opportunities for corporate partners seeking to invest in the world's premier offshore yacht race and one of the world's leading sports eventsfalse4be7c0ce-47cc-4824-86c9-68d659e986d0For specific enquiries or to request a presentation about these opportunities, please contact:3cd1cc88-4b66-4986-8b4e-76e23dff8af7Email: <a href="mailto:commercial@volvooceanrace.org" class="blueU">commercial@volvooceanrace.org</a><br> Phone +44 1489 564 5557810cef0-33bb-46d5-9c97-35da16f72f1b<BIG><STRONG>What is it?</BIG></STRONG><p>The Volvo Ocean Race is the ultimate mix of world class sporting competition and on the edge adventure, a unique blend of onshore glamour with offshore drama and endurance.(<a href=http://www.volvooceanrace.org/mediaplayer/index.aspx?guid=ab46dc86-3d0e-42a5-ac8c-f864c5cbf1ba class="blueU" target="_blank">Watch video</a>)</p>d30d9ff3-e982-483c-9617-52cfce0449c9It takes over nine months, covers nearly 39,000 nautical miles of the globe's most treacherous seas raced over 11 legs, the 2008-2009 race will visit 12 ports around the world and incorporate eight inshore races, and eight 'pro-am' races.ecca7220-0075-458e-adb8-1bdd3f71b0aaThe teams comprise professional sportsmen and women at the top of their game. The race requires their utmost skill, physical endurance and competitive spirit as they race from continent to continent in an easterly direction around the world.9f83ebda-709b-474f-815f-21d3e5937d13The Volvo Ocean Race 2005 - 2006 was the most successful round the world race to date, firmly establishing the event as one of the world's premier sporting events.eb153291-28e2-48e8-b11f-b1169237058aIn 2008-09, it will build on its 33-year foundation by creating the platform to find the most consummate, all-round racing team the world has ever seen.1ff89e04-b288-43a7-9abe-f6c83c15769cFor the first time in the event's history, the race will look at visiting new ports along a new route that may include ports in the middle-east, India and Asia.8aeb70a6-11f3-4bf0-8465-48abd9a3d245Building on the enormous success of the In-port racing in 2005-2006, the in-port racing in 2008-2009 will again bring the spectacular performance of the Volvo Open 70 to the ports and with points counting towards 20% of the overall result, will be great for the public, sponsors and media alike.cb2e1142-5c04-42b0-8ce0-ef0a125c0e2fThe new ultra high-tech Volvo Open 70 set new benchmarks and redefined elite ocean racing high-performance racing.  Modifications to the Volvo Open 70 rule will refine the boat to ensure it is as quick and dynamic as any boat previously sailed in the race.527c3127-ff64-4111-b8f8-be77e26132cbEstablished in 1973 as The Whitbread Round the World Race, the Volvo Ocean Race is undeniably the world's premier global race and arguably the most challenging sporting event in the world. It is the ultimate in human endeavour, and it will always demand faith, trust and respect among team-mates. It is life at the extreme and will always remain so.<p><B>Sponsor Proposition</b></p><p><b>Key Facts</b></P>45ac220c-a6c8-4e9f-af18-c126f0cb9669<UL><LI>Television coverage producing a cumulative audience of 2.0 billion viewers.<LI> Print media coverage of over 15,000 published articles in 11 territories, creating in excess of 686 million unique readers<LI>Over three and a half million unique visitors to the official website<LI>More than a billion listeners to radio race coverage<LI>200% - 300% return on investment on media exposure alone for syndicates<LI>High socio-economic grouping with 37% of those aware of the race categorised as ABC1<LI>Awareness of competing teams increased by up to 30%<LI>Proven track record as a business to business and internal engagement tool</UL>0f26aa39-8292-47fe-a73d-8d2777e0e3bc<b>What the race offers</b><UL><LI>Extensive global media coverage <LI>Enhanced definition, differentiation and exposure for a brand<LI>Global sales opportunities<LI>Premium and 'money can't buy' business to business opportunities<LI>Customer relationship marketing<LI>Internal engagement programmes</UL>a29f9e73-2fa9-48ea-928c-1f41f6022d2b<b>Investing in the race</b><UL><LI>Team sponsor<LI>Race partner<LI>Race sponsor<LI>Race supplier</UL>80faaa72-41b6-44eb-935f-e50773179c95The Volvo Ocean Race is one of the most exciting and effective sports marketing opportunities available anywhere in the world. The event offers unique opportunities as a platform for delivering on a wide range of strategic business objectives whilst making real and measurable impact on the bottom line.b5894ba9-aaa7-4262-b384-9a468c58d75cWith a media strategy focused at the non-sailing audience and significant changes to the race format and a new course involving new ports along a new route, the offering from the Volvo Ocean Race 2008-2009 will be stronger than ever before.5303e689-1945-463d-94cb-b06cbfcf0c29<i>For more information please contact:</i> <p>Email: <a href="mailto:commercial@volvooceanrace.org" class="blueU">commercial@volvooceanrace.org</a><br> Phone +44 1489 564 555</p>0001-01-01T00:00:00Mon, 01 Jan 0001 00:00:00må, 01 jan 0001 00:00:00 +0200